"He managed to lead the group of artists under him into that state of being neither famously good nor notoriously bad, stuck in mediocrity. How capable could he be? Probably used all his IQ collecting black material on the company's artists, right?" Assistant Guan pushed up his glasses.
Yin Chengjue nodded profoundly in agreement.
Watching as the private entertainment reporters bribed by Liu Ji released the exposes one after another, but the heat hadn't been stirred up yet, with only small viewership, Yin Chengjue immediately had the prepared PR team quickly swing into action. They copied those Weibo posts exactly, replicated them with the pictures, and then collectively published these Weibo posts.
After publishing, they directly bought the corresponding hot searches, getting in line to climb the hot search rankings ahead of the original posts, quickly occupying the top trending headlines, becoming the posts visible as soon as you clicked on the hashtag.
Then, they quickly controlled the comment sections!
If the original exposes from those entertainment reporters had occupied the trending spots, then the comment sections would be under their control. That way, no matter how their paid posters spammed, the comments would be deleted.
So Yin Chengjue's plan from the start was to directly copy those exposes, pulling the heat of the expose to their side, making the comment sections controllable territory.
He then had the agents and assistants quickly contact the various large fan groups of the artists involved. The key fan organizers were tasked with organizing the fans to cooperate with the PR effort. They were instructed not to rush to spam the comment sections, but to leave the initial response to the company's PR team. The fans would only start acting when the time was right.
This series of arrangements had been made before Yin Chengjue mentioned firing Liu Ji. The major fan groups of Huansheng Entertainment's artists have all received the same message: There is a traitor within Huansheng Entertainment who is biting the hand that feeds them, wanting to expose black material on your idols. Please be prepared. Whether your idol can use this wave of black material to become hugely popular depends on whether this operation succeeds.
Thus, the various artists' fan leaders had long been eager to get started, rolling up their sleeves. As soon as they detected someone stealthily releasing black material on their artist, they quickly contacted their artist's agent. Then they were responsible for calming the fan groups, telling them to keep calm, don't rush, and wait quietly for the company's PR.
For a time, several black trending topic hashtags for Huansheng Entertainment artists lined up on the Weibo hot search list. Moreover, they were the kind that appeared suddenly, obviously bought hashtags.
Netizens initially were eating the melon about #DongLingxinThrowsWeightAround with great interest, discussing whether Dong Lingxin had been getting too arrogant lately, daring to throw her weight around even on Director Wu's set, really ungrateful and presumptuous.
Before they could take more than a few bites of that melon, the hashtag #FengYangHumiliatesAssistant came up. The released picture showed Feng Yang pointing at his assistant, Xiao Zhou, who had his eyes downcast and head lowered, looking aggrieved and pathetic, indeed very much like he was being scolded.
Feng Yang's anti-fans, smelling the scent, came running and immediately began discussing with great relish to netizens about how bad-tempered Feng Yang was, how he even lashed out at fans when his temper flared, and how such a person with a raging temper didn't deserve to be an idol!
However, as the haters were trashing him, they found it strange. Where were the fans who usually rushed to occupy the comment section the moment Feng Yang's name appeared on the hot search? The only accounts they could find were fake fans—either those using excessive praise to set him up for a fall, or anti-fans pretending to be supporters. Occasionally, they spotted a few genuine fans, but the replies under their comments were invariably a stream of messages from other Feng Yang fans urging, "Sis, go home first."
That wasn't all. In less than ten minutes, hashtags like #ShuLiubaiBulliesJuniors, #TianYuxuanInsultsFans, #XiXiaoxiaoLipSyncs, #LingYueyuePlasticSurgery, etc., all lined up, making people feel there were too many things to see, a visual feast that left them dazzled.
Thus, netizens quickly discovered that these artists all had one thing in common—they were all artists under Huansheng Entertainment!
This was getting interesting! What was happening with Huansheng Entertainment's artists? Why was so much black material coming out all at once?
Everyone's focus quickly shifted from the black material itself to the commonality of the several individuals targeted by the black material.
Besides the black material released by Liu Ji's side, Yin Chengjue also intentionally had PR mix in and release some fake material about Huansheng artists—the kind that looked obviously fabricated and couldn't hold water—mixing these true and false exposes together.
Also, following Sally's suggestion, they released some Blood Mist filming set leaks, and in the captions and comment sections, guided people to mistakenly believe that Rong Yu's acting was zero, that his facial expressions only involved opening his mouth, widening his eyes, and flaring his nostrils.
In short, practically every artist under Huansheng Entertainment was smeared in this wave. Even artists Liu Ji hadn't targeted were casually invented a black story about by Yin Chengjue's team themselves, blackened to the point where netizens became numb from sensory overload.
Netizen 1: Um... did Huansheng Entertainment offend someone or something?
Netizen 2: Same feeling. So many black hot searches all at once, and completely no fan comments to be seen. The whole thread is just haters criticizing harshly from every possible angle. It's making me feel tired of seeing the same thing.
Netizen 3: Can some fans say something? Why aren't any fans commenting? Is their PR team not doing their job?
Netizen 4: It's like the fans have all been silenced. Did the poster block them?
Hmm
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